Falling in love always changes you in spectacular and surprising ways. So do games.
For their showcase trailer at E3, the biggest event in gaming, Xbox needed a single trailer that could unify six very different titles while still feeling cohesive, emotional, and worthy of the moment.
Instead of listing features or stacking gameplay, I framed the entire piece as a love letter to video games, reminding players why they fell for them in the first place.
And with Simu Liu as our narrator, we had a voice that could carry both sincerity and scale.
