CD Projekt Redd didn’t want a typical game campaign. They wanted something that captured the anarchic spirit of Night City while hyping the upcoming release for press and fans.
My job was simple:
write scripts bold enough that Keanu Reeves would actually want to say the lines.
I built a series of commercials that leaned into attitude, danger, and style – each one designed to feel less like advertising and more like a glimpse into the world itself.
